
Those small security badges featured at the bottom of online commerce pages may seem insignificant, but they can have a big impact on a company's online sales. According to Visual Website Optimizer, one conversion specialist ran a study of online websites displaying security badges, and found that those security badges can increase conversions by up to 32 percent.
The numbers prove that online consumers remain wary of online identity theft phishing schemes and other fraudulent activity. While it's smart for consumers to look for these security badges before forking over their purchasing information to an unknown online entity, not all security badges are created equal. Some have a much stronger reputation than others, while others may be...